For us, market research is all fun and games.


How we're different

Monkeysuit is the only market research firm to specialize in all forms of entertainment -- from amusement parks to zip lines, TV to video games, and everything in between.

So if fun is your business, drop us a line. We're ready to play.  


a unique lifestyle methodology

travel and theme parks

We've fielded hundreds (yes, hundreds) of focus groups in the travel and theme park space. We've learned a lot in that time. Like don't ride a roller coaster too soon after lunch.  And study theme park and travel consumers like you would medical patients. Because roller coasters, cruises, and guided tours are more than just fun; they're a tonic for the stresses of daily life. By taking a holistic approach to studying the consumer's lifestyle -- much like a doctor would take a history of a patient -- we dig deep into the motivations and unmet needs of this precious segment.


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hands-on experience making AAA video games


Making video games is not for the faint of heart. We know that because our head of gaming research used to be a brand manager on Call of Duty and other AAA titles. In fact, he's the only one in research with that kind of experience. This lets us deliver actionable recommendations that publishers and developers can actually use.

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understanding structure and character development

tv and advertising

The best shows and advertisements do the same thing right: They are well written. Good TV writing is about great characters, conflict that matters, and dialogue that sheds light on both. That's why we don't just tell our clients if a show is appealing or not. We diagnose the challenges so that the creative juices can flow right to where it counts.